Vice President of Marketing
Location: Redwood City
Ref Code: RAD-soc

about the client
This VPofMarketing.com client company is a provider of social media related software and services.

responsibilities
Reporting to the CEO, the Vice President of Marketing is a hands-on outbound marketing leader capable of creating significant awareness, building our market profile and position, and driving demand for our services. The VP, Marketing will lead all marketing functions including product roadmap, corporate and product marketing, lead generation, and channel development. The VP, Marketing will be passionate about social media marketing and will develop and implement social marketing strategies and programs in addition to enterprise demand generation online marketing, SEM/SEO, and integrated marketing campaigns, webinars, and events.

-- Create strategy and drive tactics for social media marketing campaigns (Twitter, Facebook, YouTube, etc..)
-- Develop and execute marketing strategy and programs to drive demand through social marketing, online marketing, SEM/SEO, and integrated demand creation and promotional campaigns, webinars and events.
-- Define metrics and track performance of all programs.
-- Establish and articulate the company and product value propositions.
-- Manage third party agencies including web, email, creative, advertising and public relations.
-- Drive public relations to produce positive online and offline coverage, press releases, testimonials, and case studies.
-- Serve as corporate spokesperson; represent company to press, analysts and industry influencers.
-- Deliver collateral and sales tools to support the sales efforts.

qualifications
-- Excellent knowledge of social media marketing, social commerce and social communities.
-- People and agency management skills.
-- Excellent written and verbal communication skills.
-- Prior role developing and executing marketing strategies and programs to drive awareness, demand generation and activity using social media targeting enterprise decision makers
-- Experience managing multiple agencies including Public Relations
-- Knowledge of customer loyalty programs, ratings & reviews, social networking and viral marketing, online communities, and reference programs

education
BA/BS. MBA preferred.

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