Field Marketing Manager
Ooyala -- www.ooyala.com
job code: ONH-vpm1
Location: Mountain View, CA or New York, NY

The Field Marketing Manager is responsible for creating content and strategy as well as developing, executing and evaluating integrated sales and marketing programs that drive pipeline growth/revenue for the Ooyala sales team. Collaborate with sales and marketing leadership to define the right mix of marketing strategies and execute tactics needed to move prospects and customers through the sales cycle. Work closely with product owners and sales to ensure efforts support focus areas and meet needs.

Responsibilities
-- Collaborate with product management and content experts to develop messaging and content and incorporate into lead generation strategy. Materials may include white papers, presentations, online or live seminars, direct mail, and tradeshow material
-- Be a clever, tenacious marketer who knows how to find the winning combination of venue, message, and offer that turns casual inquiries into qualified sales leads
-- Manage outside vendors by providing content direction and overseeing development of direct response projects and marketing events
-- Seek out media placements (both advertising and editorial), speaking and exhibiting opportunities and collaborate with content experts speaking at online or in-person events
-- Communicate with sales management and account executives to set goals and gain buy-in
-- Manage a budget and track marketing program ROI

Minimum Qualifications
-- BA/BS
-- 5+ years B2B marketing experience
-- Proven ability to plan and lead marketing projects from concept through implementation and measurement
-- Experience successfully executing a variety of marketing communications projects
-- Proven results in managing successful demand-creation programs, including sponsorships and events
-- Proven project management experience working under multiple deadlines and within budget
-- B2B SaaS company experience is a big plus; Web 2.0 Vendor experience is preferred
-- Excellent written, verbal and organizational skills

Preferred Qualifications
Technical degree

To appy for this job
Send resume to: careers@ooyala.com Please cite job code: ONH-vpm1

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