Marketing and Sales Operations Manager
Location: Mountain View, CA
Ref Code: MW-msops

about the client
This VPofMarketing.com client company, an enterprise software provider, is a well funded start-up -- already with strong revenues.

responsibilities
-- Provide insights to the business through analysis of revenue and sales activity data to drive greater efficiency and effectiveness of our sales teams and their efforts: analyzing sales investment and service levels of different customer segments and coming up with ideas for improving the impact of the sales teams.
-- Collaborate with marketing and sales teams to develop and execute lead generation and lead nurturing programs, as well as programs to manage communication with our large user base.
-- Manage the execution of marketing campaigns in alignment with objectives and provide recommendations that enhance future campaign performance and measurement. Evaluate and evolve the current lead scoring model, as required.
-- Responsible for the day to day operation of Marketo and Salesforce.com campaigns, ensuring alignment with business goals
-- Responsible for maintaining the lead list and data integrity in Marketo through its integration with Salesforce.com. Work closely with marketing in procuring and importing high quality data, and ensure optimum use of segmentation.
-- Identify and implement best practices and metrics for the lead generation for the sales team.
-- Assist in the development of new policies and procedures to streamline processes, improve analytical capabilities and increase availability of business intelligence.

qualifications
-- 5+ years B2B marketing and lead generation experience.
-- 2 to 3 years experience with marketing automation tools (i.e. Marketo, Eloqua)
-- Proven track record of developing successful B2B database programs that drive business results and customer/prospect behavior to improve sales, profitability and customer value
-- Proven quantitative and analytics skills
-- Ability to drive Sales and Marketing process optimization and metrics-based analysis of campaigns and pipeline conversion with focus on success of impact/revenue
-- Strong knowledge of Salesforce.com architecture, data objects, and roles / permissions, especially around pipeline management and forecasting
-- Prior experience in correlating marketing programs with results (volume, quality and cost dimensions) to identify areas for improvement for increasing sales pipeline and performance
-- Must be detail-oriented and well-organized
-- Excellent oral and written communication skills
-- Experience working in technology, software, or software as a service and a thorough understanding of the marketing and sales cycles for enterprise services

education
BA/BS. MBA a plus.

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