Sr. Manager, Loyalty Marketing
KODAK Gallery
job code: KGRP-vpm2

The Senior Manager Loyalty is responsible for leading the ongoing development and execution of a brand loyalty program in a multi-channel environment. The Director assumes a leadership role in all marketing campaigns and projects for all Kodak Gallery loyalty programs including expansions into social and platform enhancements.

DUTIES:
-- Primary driver of customer segmentation strategy
-- Coordinate loyalty efforts across all channels (email, social, customer referrals, etc.) and functional areas (acquisition marketing, creative, customer service, etc.) to integrate loyalty into all marketing programs; manage program to meet or exceed goals
-- Drive regression analysis and research to better understand customer behavior (e.g., as a predictor of attrition) and derive actionable insights to improve customer segmentation strategy
-- Increase frequency of engagement and purchase
-- Employ marketing best practices, segmentation strategies and analytics to guide marketing communications, including recency, frequency, purchase history and customer lifecycle
-- Conduct post-event and post-campaign debriefings using qualitative feedback and quantitative response analysis to identify key takeaways. Share best practices and lessons to improve future campaign results
-- Track, measure and analyze performance of loyalty programs and communicate results and insights to internal partners and Executive Leadership
-- Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations
-- Work with a cross-functional team of stakeholders to develop marketing strategies and plans to achieve ongoing retention and sales contribution goals for Loyalty programs
-- Partner with Information Services, Finance, Product Marketing and Creative Services, as well as external partner and cross-channel Marketing representatives to drive loyalty initiatives
-- Manage external and internal marketing partner relationships including outside vendors and agencies
-- Assist in managing the creative development process for customer loyalty programs

REQUIRED:
-- 8 to 10 years of marketing experience in an e-commerce environment, preferably with 4-5 years in Customer Relationship Management, including a strong understanding of direct marketing principles and online consumer behavior
-- Minimum of 4 years experience in online marketing
-- Experience working with subscription, membership, or social network business - minimum 2 years
-- Experience with multi-million member customer bases
-- Focus on performance modeling and/or analytics to drive decisions
-- Superior project management skills with attention to detail and accuracy
-- Strong organizational, time management and prioritization skills with ability to work on multiple projects simultaneously
-- Demonstrated ability to successfully drive business results
-- Excellent team player with the ability to bring innovative ideas to the organization
-- Excellent leadership and mentoring skills
-- Excellent verbal, interpersonal and written communication skills
-- Ability to anticipate needs, innovate and flourish in a fast-paced environment
-- Excellent troubleshooting skills and critical thinking skills
-- Proven budget management and analytical skills
-- BA or BS Degree required
-- High-energy inspirational leader that can build rapport and trust quickly in order to form strong business partnerships within the organization as well as outside the company
-- Ability to balance between leading at a strategic and tactical level as needed
-- Experience with a robust online marketing campaign centered around email and web engagement and driving customer traffic

To appy for this job:
Contact Richard Phillips -- richardphillips123@comcast.net Please cite job code: KGRP-vpm1

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