Sr. Manager/Manager, Database Marketing & Analytics
KODAK Gallery
job code: KGRP-vpm1

The Manager/Senior Manager of Database Marketing and Analytics is responsible for leading the ongoing database management and integration of customer data across marketing programs for KodakGallery.com.

DUTIES:
-- Support CRM team on front-end marketing and back-end analysis, including loyalty program, direct mail, email, database, offer/promotion management, and analysis of social media marketing efforts
-- Analytically support all facets of the CRM team to help identify and implement optimum results across campaigns and channels
-- Support advanced testing, analyses, modeling, other statistical/non-statistical techniques and reporting to help discover actionable insights to improve customer lifetime value
-- Analyze detailed mail, e-mail, loyalty and social media campaigns to determine purchase behavior, customer cycles, customer characteristics and movement to and from various marketing categories
-- Work with team to evaluate the effectiveness of online programs in relation to marketing objectives, financial performance
-- Oversee the implementation and ongoing development of closed-loop reporting infrastructure and processes in order to provide management with concise and actionable analysis of program results

REQUIRED:
-- Strong grasp of direct response/database marketing, customer relationship management, customer data management, customer lifetime value, consumer behavior and motivation
-- 5-7 years of experience in advanced database segmentation for Direct Response Marketing required (e.g. email marketing, traditional direct mail, etc)
-- 3-5 years of Program / Campaign Management experience required, including advanced list management, segmentation, analysis and retargeting
-- Experience coordinating, implementing, tracking and reporting on campaigns with third-party direct marketing and email vendors
-- Previous experience in online marketing of products and services to consumers required
-- Superior project management and planning skills
-- Excellent written and oral communications skills
-- Ability to work independently and in a team environment
-- Strong organization skills and attention to detail
-- Excellent time management skills, with the ability to prioritize and multi-task under shifting deadlines in a fast paced environment
-- Willingness to take initiative and to follow through on projects
-- Ability to project a professional image over the phone and in person
-- Interpersonal skills and ability to interact and work with staff at all levels
-- BA/BS with a quantitative focus (Mathematics, Statistics, Information Technology, etc.) is required

TECHNICAL SKILLS:
-- Demonstrated experience with results utilizing campaign management, data query tools such as Brio, Epiphany, or Cognos; highly developed PC skills and advanced proficiency with Excel, Access
-- Advanced knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
-- Strong working knowledge of web-analytics software, including Omniture

To appy for this job:
Contact Richard Phillips -- richardphillips123@comcast.net Please cite job code: KGRP-vpm1

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