| Corporate
Marketing Manager/Director
Location:
San
Francisco, CA
Ref
Code: JS-dcm
about the client
This
VPofMarketing.com client company, a start up, is a provider of software solutions
and services that facilitate and optimize online advertising and marketing campaigns. responsibilities
Reporting directly
to the Vice President of Marketing, the manager/director of corporate marketing
will be required to work across marketing functions and across the company to
drive outbound marketing, demand generation and PR. S/he will be responsible for
the design of closed-loop marketing plans from objective setting to execution
and results measurement in order to impact top-line revenue growth. --
Own demand generation: execute marketing strategies and tactics to increase qualified
pipeline growth and decrease sales cycle times.
-- Develop and implement marketing
programs (email, web-seminar, advertising,blogging, podcasts, viral, SEM, SEO)
to drive pipeline growth
-- Manage and build marketing database
-- Manage
all aspects of our website to continually improve conversion
-- Create and
oversee the execution of a repeatable reporting suite to outline marketing campaigns
ROI and help determine cost-effective go-forward demand generation strategies.
--
Assist VP Marketing with development and execution of PR plan.
-- Manage content
and messaging on corporate Website and electronic marketing media including, email
marketing, Internet advertising, print advertising and search engine marketing.
-- Work with marketing leadership to develop corporate marketing events strategy.
Manage events team, calendar, approach and execution of live and web-based events
to drive demand generation. qualifications
-- 5+ years marketing experience with some small company or start-up experience
preferred.
-- 3+ years demonstrated experience in driving demand generations
marketing programs
-- 2+ years marketing experience working in online media,
digital advertising or related industry.
-- Outstanding writing, communication,
public speaking and presentation skills
-- Experience in high-growth, fast-paced
software company
-- Experience using Salesforce.com education
BA/BS degree, MBA a
plus. back
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