Product Marketing Manager/Director
Location: San Francisco, CA
Ref Code: JS-adcm

about the client
This VPofMarketing.com client company, a start up, is a provider of software solutions and services that help companies measure the efficiency and effectiveness of their online advertising and marketing campaigns.

responsibilities
-- Develop marketing deliverables including sales tools, data sheets, case studies, white papers, competitive analysis and presentations needed to optimize sales performance
-- Drivee lead generation activities using marketing automation tools and Salesforce.com
-- In charge of social media programs/tactics.
-- Participate in online communities and blogs
-- Manage event and trade show participation
-- Manage website content, design and website-related activities.
-- Manager PR; write press releases, newsletters, and some website copy.
-- Measure and control program ROI

qualifications
-- 3-7+ years experience in enterprise software marketing/ product marketing
-- Should be proficient with Salesforce.com
-- Candidate should have strong understanding of the overall media and measurement/analytics landscape, online advertising and marketing trends.
-- Demand generation/direct marketing experience a major plus.
Strong analytical skills and experience using a variety of metrics to determine marketing program effectiveness.
-- Knowledge Marketing Automation tools (Marketo, Market2lead, Eloqua, etc.) highly desirable.
-- Start-up experience.
-- Outstanding oral and written communication skills, including both marketing copy and analytical writing

education
BA/BS degree, MBA a plus.

Send resume to Dan Green: dgreen@vpofmarketing.com

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