Demand Generation Manager
Enkata -- www.enkata.com
job code: EDGM-vpm
Location: San Mateo, CA

The demand generation manager should be an enterprise software marketing professional experienced in developing and executing programs and activities to fill the sales pipeline with qualified leads that turn into sales. This person will define, execute, analyze and grow online marketing and demand generation programs, including direct and e-mail marketing, online and search marketing, web and social media. This position requires a passion for the lead generation process.

Primary responsibilities:
· Coordination and execution of outbound marketing campaigns including direct mail nurturing campaigns, advertising, web seminars, ad word advertising, SEO updates and social media campaigns.
· Ownership of internal processes for tracking, reporting and distribution of marketing leads through Salesforce.com
· Collaboration on and development of demand generation plans, programs and campaigns
· Program coordination and communication with the inside sales organization
· Development of reference and guidance materials for inside sales specific to lead generation campaigns
· Tracking and management of budgets and spending specific to lead generation programs

Qualifications:
· Proven track record of building and managing successful lead generation programs
· Demonstrated ability to work effectively within a group as well as independently without supervision
· Experience managing SEM and SEO programs
· Experience with lead tracking databases
· Strong relationship building skills
· Strong communication, organization and multi-task management skills
· Proficiency in Microsoft Office, Adobe design program and HTML
· Bachelor’s degree in Marketing preferred
· A minimum of 7 years prior experience in marketing, preferably in a software or high-tech organization
· Local candidates only – position is based in San Mateo, CA and relocation is not offered.

Why Enkata:
· Hot space – performance and talent management
· Great team – CEO, David Stamm, has founded and taken two companies public, including Clarify
· Great customer list – UHG, Cigna, Aetna, Humana, Chase, Mellon, IBC
· 100% reference able
· Deloitte’s Technology Fast 50 award recipient
· 2008 CRM Service Elite award recipient

To appy for this job:
Send resume to: jobs@enkata.com Please cite job code: EDGM-vpm No phone calls please.

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