Sr. Manager, Web Operations
Location: Boston, MA or Santa Barbara, CA (company will pay to relocate candidate if necessary)
Ref Code: DW-mus

about the client
This VPofMarketing.com client company is a leading provider of mobile digital music and entertainment products for consumers.

responsibilities
This role will be responsible for the global web strategy. This role will provide strategic leadership for the overall web presence, including global web communication strategy, design and functional innovation along with overall operations and utility. This position will be responsible for driving front end web development through global and regional teams while bringing new ideas, strategies and solutions for consideration. The position will also be responsible for coordinating with Consumer and On Line Marketing to craft site promotions, email newsletters, and online outreach campaigns.

--Develop strategies to align the corporate websites including mobile sites to the corporate initiatives that meet the needs of the global and regional marketing directors.
--Manage on a global level website including design, functionality, and content management. Make sure the regions have customization capabilities to implement regional strategies.
--Oversight of web-related projects, working closely with key stakeholders groups in IT and the business integrating and reconciling feedback regarding priorities.
--Works closely with IT to align our technology globally to ensure a smooth technical interface for the users of the site as well as ease of updates and refreshes.
--Provide guidance globally on working within the social media and internet space. Works closely with the regional representatives so as a company we maintain a consistent approach to practitioners and consumers, but allows for appropriate regional customization.
--Maintain domain name database: Registration, Tracking and Renewals.
--Responsible for configuration, deployment and tuning of SEO.
--Conduct usability reviews, facilitate customers feedback reviews and conduct surveys to consistently improve Web site effectiveness and customer experiences.
--Analyze and closely monitor Web site statistics, visitor behavior and trends­be the site visitor’s liaison to the organization.
--Work with consumer marketing to maintain and develop the master content calendar for all web properties.
--Hire and direct agencies for site creative, production and technical implementations.
--Set and direct site standards and user framework to ensure a high-quality user experience- www and moblie.
--Set agenda and priorities for cost-effective Web activities including product launches and corporate business programs.
--Develop site business opportunities, new site features and other innovations to increase revenue, attract and support customers and position company as a leader on the Web and mobile.
--Establish success metrics and performance indicators to measure site effectiveness.
--Responsible for maintenance and posting of content on Web site. Performs QA throughout entire site; checks for broken links, relevance and accuracy of data, and corrects as needed; updates information in Web pages and checks for bugs and other problems, diagnoses problems, and applies fixes.

qualifications
-- 10+ years in marketing and web development.
-- JAVASCRIPT, HTML/DHTML, CSS, .NET, OMNITURE, SOCIAL MEDIA EXPERIENCE
-- Strategic thinking skills coupled with flexibility to devise alternative approaches and outcomes.
-- An eye for great mobile user experience (UX) and how it's enabled by the underlying technology.
-- Conviction and strength of personality but leadership without ego.
-- Ability to juggle multiple projects and priorities in a fast-paced environment and to drive projects from start to finish with minimal supervision; attention to detail.
-- Experience with content management systems (Ektron preferred).
-- Basic Adobe Photoshop skills.
-- Some PHP experience, preferably with experience developing Facebook applications.
-- Experience developing mobile applications on platforms such as iPhone, Android, RIM, Symbian
-- Passion for the web, mobile, and technologies that solve real user problems.
-- Solid understand of best practices in web/mobile design and functionality, along with knowledge of common metrics and measurements.
-- Proven track record in launching and operating worldwide Web sites with aggressive sales, marketing and business automation features.
-- Exceptional communication and organizational skills.

Preferred experience
AJAX, SQL, Flash; C#, ColdFusion, PHP, or Java

Education
BA/BS/MBA in marketing , computer science or related experience.

Send resume to Dan Green: dgreen@vpofmarketing.com

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