Director of Product Marketing
Sunnyvale, CA
Ref Code: DM-prd

about the client
This VPofMarketing.com client company, a start up, is a leading provider of virtualization management and network monitoring solutions.

responsibilities
-- Ensure timely and effective execution of product marketing plan across all routes to market (channels, VARs, direct sales)
-- Develop and promote content on product value proposition for each type of channel partners (sales support and educational materials, channel partner enablement tools, etc.)
-- Develop compelling, high-impact positioning for products and drive both horizontal and vertical programs that accelerate revenue growth both domestically and abroad.
-- Create content for a various marketing assets including the customer facing presentations, website content, solution whitepapers, webinars, customer success stories, channel sales kits, solution/competitive selling guides.
-- Conduct analysis of product performance, market trends, competitor products, etc.
-- Define go-to-market strategy including vertical segmentation, channel strategy and sales enablement.

qualifications
-- 5+ years of product marketing experience
-- Experience marketing solutions in the virtualization market preferred.
-- Strong content development skills and creativity.
-- Good understanding of and experience with channel marketing strategies, techniques, tools and processes.
-- Strong cross-functional understanding of building new products and revenue streams is critical
-- Excellent written and public speaking skills are essential
-- Entrepreneurial mindset
-- Experience with metrics, measurement and reporting
-- Experience with Budget Planning and Management

education
BS/BA; MBA preferred.

Send resume to Dan Green: dgreen@vpofmarketing.com

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